Product Designer

I believe that a combination of design, AI, psychology, and neuroscience creates a magical and impactful user experience for products.

For me, well-designed pages are an endorphin-boosting symphony of typography, icons and visuals. I focus on crafting enjoyable, useful and usable experiences by prioritizing stakeholder and user needs.

On my bucket list:
Become a T-shaped designer
Create a Design System Course

skills

Significant Milestones

1993–2019
Born in Russia. Built a background in communications, digital marketing, and business operations.
2014–2016
Co-founded an academy of public relations in Russia.
2015
Earned a Master of Arts in Public Relations and Advertising.
2016–2019
Worked in digital marketing and social media strategy at a leading performance agency.
2019
Relocated to the United States.
2021
Transitioned into product and UX design, focusing on systems thinking, UX research, and interface design.
2021–2022
Started freelancing as a visual and product designer, working on independent projects and hackathons.
2022–2024
Joined Puzzmatic as a Founding UX/UI Designer, leading end-to-end product design for AI-powered chat and voice experiences.
2024–Present
Leading end-to-end UX/UI at Digital Rights Network, helping scale a global Digital Rights platform across enterprise workflows, ownership systems, and data-heavy operational dashboards.

testimonials

“Vera's exceptional design and product thinking skills have consistently led to the creation of intuitive user experiences. As a conscientious and hardworking professional, she has been instrumental in contributing to my project's success.”
Ilya Subkhankulov
Founder, Puzzmatic
“I urgently required an application design, and Vera delivered it exceptionally quickly and at a high standard. She is truly a 10× designer. ”
Vadims Casecnikovs
Co-Founder, PlateMatch
I had the pleasure of working with Vera on a design systems project. Vera consistently demonstrated her talent as a designer, delivering projects on time and proactively suggesting improvements to enhance the user experience while meeting business goals.
Lana Veldanova
Visual Designer I Design Systems

about me

Hey! I am Vera, a Product Designer based in San Francisco.

Outside of work, I am a design mentor for Junior folks on online learning platforms and a member of the women in design community. Personality-wise, I am an Architect (INTJ) and an Enneagram Type 3.